About me

My career

SolarWinds: IT management software and SaaS | 2,500 employees | Publicly traded | B2B

2012-2015

I began my career in corporate communications and public relations, helping to build the Austin, Texas-based SolarWinds brand in government, education, and Latin American markets in particular. Later, following a spree of M&A activity, I was asked to help launch a cloud business unit for the software maker, combining the brands and teams of three startups.

The Zebra: Auto insurance comparison tool | 250 employees | Privately held | B2C

2015-2019

Following my SolarWinds experience, I sought the energy of “startup life,” and joined The Zebra to lead PR and content for the small team of 40. In four years there, I built robust communications and thought leadership content programs, led the brand through Series A and B funding rounds, and helped elevate the growing company into a top Austin employer. In 2021, The Zebra earned “unicorn” status.

Jungle Scout: Amazon sales/Ecommerce tech | 200 employees | Privately held | B2B (SMB & Enterprise)

2019-2023

Seeking my next challenge, I seized the opportunity to drive organic-led growth at Jungle Scout. Beginning with a content team of three, I ultimately scaled organic content and video, PR, social media, and all brand functions with a global team of 18. I also helped steer go-to-market strategy as the company acquired an enterprise solution and built a new enterprise business unit.

Alyssa Connolly Consulting, LLC

2024-2025

In 2024, I began my career as an independent marketing consultant and fractional leader. With clients spanning a global management consulting firm to a SaaS startup in the educational tech space to a private equity fund and more, I have delivered brand strategy, communications and PR, and demand generation impact across diverse organizations. Contact me to learn how I can support your organization’s needs.