Thought Leadership Services for SaaS, Tech & Startup Brands

Original Research & Content That Build Trust, Authority, and Demand

Build Authority. Earn Trust. Drive Demand.

Thought leadership is more than a buzzword—it’s a growth engine.

Let’s turn your expertise and data into stories that get noticed — by customers, journalists, and search engines alike.

  • Thought leadership earns attention and builds trust. It’s a proven way to:

    • Establish category authority

    • Earn consistent media coverage

    • Generate high-quality inbound leads

    • Increase organic search visibility

    • Elevate executive visibility

    Whether you’re preparing for a funding round, entering a new market, or launching a product, original research and bold ideas help you break through.

  • Always, always, always YES! Thought leadership can help:

    • Early-stage and growth-stage startups looking to build category credibility

    • Executives and Founders ready to make their voices heard in crowded markets

    • Marketing teams and PR agencies who need compelling data stories to land top-tier coverage

    • SaaS brands aiming to increase organic visibility and reduce CAC through strategic content

    • Large enterprises looking to drive trust, support complex sales, and power cross-functional campaigns. Stay ahead of market shifts with content that educates, influences, and leads the conversation.

  • We will design a thought leadership strategy that targets your company’s goals. For other organizations, I have:

    • Created enduring thought leadership programs resulting in recurring top-tier brand media coverage and consistently driving the highest-quality inbound leads

    • Secured earned media placements in the likes of WSJ, NYT, Bloomberg, TechCrunch, USA Today, Forbes, and many more

    • Leveraged research into content strategies that resulted in dramatic SEO gains, significant increases in organic traffic and revenue, and reduced customer acquisition cost

    • Produced 1,000+ content assets including reports, blogs, sales collateral, video and podcast scripts, and email, social, and web copy

Smart brands don’t just join the conversation — they lead it.

My Thought Leadership Approach

As a fractional communications and content leader with 15 years of experience, I specialize in helping SaaS and tech startups conduct original research or leverage proprietary data to develop thought-leading reports, content, and campaigns.

From survey design to report development to promotion, my work positions your brand and executives as credible, relevant, and uniquely insightful and tailored to the audiences that matter.

Step 1 / Strategy

Every program starts with your business priority — whether it’s launching a new product, building brand authority, or boosting lead capture – or a mix of goals. We assess what data and/or expertise you wish to leverage and what original research we can pursue.

I build a roadmap for execution with target KPIs.

Step 2 / Data

We determine a research plan based on either analysis of existing brand-owned data or I will conduct a commissioned survey, which can also serve as critical market and customer research. 

I manage the full process, from survey development and panel sourcing to fielding, data cleaning, and analysis. 

Step 3 / Content & Campaigns

The next step is turning research insights into newsworthy hooks and market-leading reports that boost brand authority and visibility.

I create a full suite of related marketing assets based on the research insights: full data readout reports or slide presentations, thought leadership executive bylines, web page copy, blog posts, social media content, email copy, sales enablement collateral, press releases and PR pitches, and more — all tailored to the audiences that matter to your brand.

Step 4 / Results

Clients see major impact across brand awareness, traffic, lead gen, and conversion. Campaigns target specific KPIs like press hits, inbound leads, organic rankings, customer acquisition cost, and more—with high-quality thought leadership that performs across every channel.

Data-Driven Thought Leadership Case Studies

Click to explore each campaign, including a full report, marketing assets, and resultant press coverage samples.

  • Ecommerce Advertising Research

    Analysis of 5,000+ distinct brands and 950,000+ unique Amazon advertising campaigns explores the trends and increasingly competitive nature of Amazon’s advertising business.

    See more

  • Customer Study

    A study of more than 2,000 entrepreneurs, brands, and businesses of all sizes that have leveraged the massive global retail platform of Amazon.

    See more

  • Product Pricing Analysis

    Based on analysis of more than 6.3 million data points from Jungle Scout’s industry-leading Amazon product database, this report aims to arm Amazon sellers and shoppers with actionable insights into product pricing trends.

    See more

  • Consumer Behavior Survey

    Quarterly study of 1,000 U.S. consumers that explores how spending behaviors and preferences change over time and in relation to current events.

    See more

Thought leadership packages

The Smart Start

Your proprietary data, amplified

  • Analysis of your proprietary data

  • Delivery of (1) a high-impact thought leadership article or (2) a complete promotional strategy

  • Definition of your brand/executive’s POV and alignment of content to key audiences

Ideal for: Companies with market surveys or other internal data looking to publish and promote it effectively

Starting at $4200

Survey Says

Fresh insights from custom research

  • Custom survey design, panel sourcing, and fielding

  • Full management of data collection, cleaning, and analysis

  • Executive summary 

  • Outline of research report, featuring data analysis and story framing for compelling narrative

Ideal for: Brands looking for end-to-end survey execution, with in-house marketing resources to manage promotion

Starting at $7500

*Pricing dependent on scope and size of survey and panel

Insight to Impact

A full-scale strategy with research, content, and campaigns that build long-term authority

  • All services from the Survey Says Package

  • Plus: Full report content (as PDF, slide deck landing page, or other format)

  • Plus: Selection of marketing collateral*

    • Samples include executive bylined article, blog post, press release, PR pitches, and social/email/web messaging

  • Plus: Strategic promotion recommendations, including for PR outreach, content creation, advertising, and more

Ideal for: Teams seeking end-to-end thought leadership support and impactful, multichannel execution; organizations with a campaign gap to fill in their marketing plans

Starting at $15,000

*Pricing dependent on scope and size of survey and panel and marketing collateral selections

“Working with Alyssa has been an eye-opening experience of what data-driven thought leadership can really do for my brand. 

Her proprietary method of research, mining for valuable insights, and turning them into media-worthy narratives delivers incomparable PR results (we’re talking New York Times, Washington Post and national broadcast!) – not to mention sales leads. Her writing skills ensure the research shines with relatable clarity, instantly boosting brand credibility. 

What Alyssa does is rare to find in a solo operator. Her unique "360" approach delivers full go-to-market campaigns – all rooted in the data – which inject momentum into a marketing strategy and drive big impact for brands.”

— Nicole J, CPG Founder & Operations Lead

“Alyssa’s routinely turned pages and pages of insurance data into genuinely compelling stories at [client]. Her attention to detail and the ability to zero in on the facts guaranteed to grab the attention of consumers and media members alike were unmatched. 

This was especially true for the company’s flagship research product. Sifting through 61 million car insurance rates, 34,000 zip codes and eight years’ worth of data, she directed one of the biggest independent research projects in the industry. 

But she didn’t stop there—she also smoothly explained the analysis in print, radio, and TV appearances and made a huge impact on how people think about insurance.”

— Jeff B, Director of Content

Ready to drive the narrative?

Thought leadership isn’t fluff—it’s foundational. If you’re ready to lead your industry, create content that performs, and earn the kind of trust that converts, let’s talk.

Or explore my PR services to learn how I can integrate your insights into earned media and executive comms strategies.