PR Curator
Custom PR Opportunity Alerts for Startups and Thought Leaders
All you do is say ‘yes’ — I’ll handle the pitching, follow-ups, and coverage tracking so you stay visible and relevant without lifting a finger.
Starting at just $250.
What is the PR Curator Service?
This biweekly PR alert service gives founders, execs, and lean marketing teams a simple way to land credible press without hiring a full-time PR agency or spinning wheels on cold outreach.
You’ll receive a curated stream of media opportunities right to your inbox featuring expert quote requests, journalist source calls, podcast invites, trend stories, and roundup features.
Some opportunities may ask for a quick quote or insight, photo, or interview.
You choose which ones to pursue and I handle the rest. From crafting angles to pitching and follow-ups, I manage the full outreach process and keep you updated on any media interest or live coverage.
These aren’t vanity mentions.
They’re strategic press wins that:
fuel SEO
build credibility and social proof
drive new clients to your business!
Laura Medicus, Owner & Principal Designer, Laura Medicus Interiors
“Before Alyssa, work was slow. Soon after, I had multiple new inquiries — many of whom became clients. The impact was fast and real.”
How It Works
Onboarding Call: We clarify your brand goals, priority topics, and relevant types of media (tech, business, trade, B2C, climate).
Email Alerts: Every other week, you'll receive a curated list of 5-10 opportunities—each briefed with context, deadlines, and angle guidance.
Tell Your Story: You choose which opportunities you like (or all of them!) provide commentary or resources if necessary, and send to me. I package your narrative in a media-ready pitch and get in touch with my reporter contacts.
Celebrate the Buzz! I share press coverage, themes, and helpful PR guidance with you along the way.
Done-for-you PR for fast-moving teams — zero retainers, all results.
Why It Works
Proven Track Record
With 15+ years driving brand awareness across tech, ecommerceh, Alyssa’s strategy has landed clients exposure in The New York Times, WSJ, USA Today, Forbes, TechCrunch, countless industry pubs, and more.
Proactive Spotting
Enough waiting for the next press release — that reporters most likely won’t see. Instead, get insider insights on what’s trending now and position your brand where the news is breaking.
Strategic Curation
Every opportunity ties back to your core narrative and business objectives. Whether your goals are growth, competitive positioning, fundraising, or otherwise, we’ll curate a PR approach that works for you.
FAQs
Q: What types of media outlets do you focus on?
A: I monitor a mix of tier-one outlets, niche trades, podcasts, newsletters, and expert source requests platforms. Each list is curated based on your industry and positioning goals.
Q: Is this service just for companies with a PR team?
A: Not at all. It’s designed to support founders, execs, or lean marketing teams. Many of my clients use this service as a lightweight alternative to an agency or full-time PR hire, especially in early growth stages.
Q: Can I pause the service if I’m in a quiet period?
A: Yes. You can pause or adjust the cadence with 30 days’ notice. Some clients choose to go quarterly during low seasons or ramp up during campaign periods.
That said, most clients have found that the PR Curator service helps them turn a quiet period into a busy one!
Q: How long does it take to see press coverage?
A: It varies! Sometimes opportunities result in coverage the same day. Other times, it can take a couple of months. On average, most clients see results in about two weeks.
Q: How is this different from a traditional PR agency?
A: Traditional PR firms charge thousands per month to develop strategy, build media lists, and pitch long-term campaigns. The PR Curator flips that model: it’s lean, fast, and focused. You tap into real-time media opportunities, get hands-on support, and only pay a low monthly fee.
Q: How do I know what PR is worth?
A: Press coverage builds credibility, brand awareness, and can drive leads — which can be priceless. That said, a single earned media mention can be worth anywhere from $500 to $20,000+, depending on outlet, reach, and whether it includes a backlink to your site. If you’d like to connect media wins to traffic or demand, I offer add-on support to map PR to marketing using GA and other analytics.
Ready to build buzz that lasts?
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