Strategic PR that drives visibility, credibility, and growth
What can I do for you?
Brand Positioning & Storytelling
Develop clear, differentiated brand positioning that stands out in crowded markets, supported by messaging frameworks and brand guidelines to build a scalable, consistent brand identity
Align your brand narrative with business goals, customer personas, and go-to-market strategies for maximum resonance
Lead storytelling across major milestones—funding rounds, product launches, acquisitions, rebrands—ensuring consistency across owned, earned, and paid channels
PR Strategy & Media Relations
Lead proactive media relations to secure consistent, high-quality coverage in top-tier, tech, and trade outlets
Develop and execute high-impact communications strategies for key announcements such as product launches, leadership changes, and funding rounds
Cultivate strong relationships with key journalists and influencers to keep your brand relevant in industry conversations and emerging trends
Support strategic PR initiatives including awards and speaking opportunities while tracking performance with clear metrics and reporting
Executive Visibility & Brand Authority
Build a standout executive presence through thought leadership content and strategic earned press coverage that showcases your expertise and amplifies your impact
Secure high-value visibility including media interviews, keynote speaking roles, and award recognition to bolster your industry authority
Craft tailored personal brand strategies that position you as a respected, go-to voice in the industry
My PR & Communications Experience
From early-stage startups to global software companies, I’ve helped organizations define and amplify their brand through integrated communications strategies, delivering powerful business impact.
15 years in PR, brand, and strategic communications
Industries: Tech, B2B SaaS, B2C financial services, ecommerce, management consulting, IT management, & edtech
Built in-house PR teams and managed agency partners
BA in Journalism
Ask me how I…
Increased a tech brand’s press mentions ~800% with weekly top-tier coverage
Landed executive interviews & broadcast coverage with CNBC, NBC Nightly News, CBS, The Wall Street Journal, USA Today & more
Built content and communications programs from scratch for a 40-person startup through Series A and B — it’s now a "unicorn.”
Secured a keynote presentation at SXSW with Mark Cuban for a tech founder to drive executive visibility
Grew loyal social media audience of ~250,000 followers for a SaaS company
Became a spokesperson and published expert in The New York Times, The Washington Post, Bloomberg, NPR, and Forbes, among others
Public Relations Services
Whether you need strategic leadership or short-term support, I offer a flexible range of PR services tailored to your business needs:
Fractional Head of Communications / Chief Communications Officer
For startups and growth-stage companies ready for senior communications leadership without the full-time headcount.
I embed directly into your team, owning core communications functions and KPIs:
Crafting a comprehensive communication strategy that aligns with business objectives
Brand positioning and narrative development, ensuring consistent messaging across all earned and owned media
Media relations, training and preparing executives and/or acting as spokesperson for press engagements
Developing executive profiles and building thought leadership through press, content, events, and more
Managing communications team members
*Limited availability
PR & Brand Consulting
Ongoing support for strategic planning, execution, and measurement of key PR, brand, and communications initiatives.
Focus areas include:
Brand positioning, messaging development, and brand maintenance
Media relations and earned media strategy
Execution of brand or product launches or other key announcements
Executive visibility and speaker programs
Building a comms tech stack, monitoring and reporting, and strategic planning
Campaign-Based Projects
Limited-term, high-impact PR strategy tailored to your moment.
Ideal for:
Product or brand launches
Major company milestones or announcements
Executive profile development
*Please contact for retainer-based or limited hourly pricing options
FAQs
What does a fractional head of communications do for startups or growing companies?
A fractional head of communications provides senior-level PR and communications leadership on a part-time or contract basis. They often lead brand messaging, media strategy, executive comms, and internal alignment—offering the expertise of a Chief Communications Officer without the cost of a full-time hire. This is especially valuable for startups and scaling tech companies that need to grow visibility while managing resources.
How can public relations help my SaaS or tech company grow?
Public relations helps SaaS and tech companies grow by increasing brand awareness, building trust with target audiences, attracting investors, and earning credibility through third-party validation. PR can drive media coverage, support product launches, and position your company as a thought leader—all of which contribute to organic growth, lead generation, and customer loyalty.
What’s the difference between a PR consultant and a PR agency?
A PR consultant typically offers more personalized, strategic, and embedded support—often working directly with your internal team and leadership. Unlike a traditional PR agency, a consultant can act as a fractional team member, focusing on both execution and high-level strategy. Consultants also offer greater flexibility and can be more cost-effective for startups and SMBs.
What types of companies benefit most from fractional PR services?
Fractional PR services are ideal for startups, SaaS companies, and small-to-midsize businesses that need expert communications support but aren’t ready to hire a full-time head of comms. These services are perfect during funding rounds, product launches, rapid growth phases, or leadership transitions when strategic visibility is key.
How do you measure the success of a PR campaign?
PR success is measured through a combination of quantitative and qualitative metrics, including: number and quality of media placements, share of voice, message pull-through, backlink authority, website traffic from earned media, brand sentiment, and impact on organic search rankings and lead generation. I tailor KPIs to each client's goals and campaigns.
Do you offer PR services for product launches, funding announcements, or rebrands?
Yes. I specialize in strategic PR for key company milestones like product launches, funding rounds, leadership announcements, and rebrands. I can lead campaign planning, messaging, media outreach, and content development to ensure your story breaks through and reaches the right audience.
Ready to build buzz that lasts?
Let’s talk about how I can support your PR goals. Whether you need a fractional comms leader or a one-off campaign, I’ll help you craft the right strategy and get real results.